Businesses today need to be very proactive when it comes to acquiring new customers to build up a huge customer base. Lets discuss this further with the help of examples:
Eg: Integration of Asterisk with CRM:
Today’s popular pizza delivery corporation has a single number where customers interact with the business. When the customer calls this number, the operator from the retail outlet has in front of him the entire details of the customer including history of orders placed, his delivery address(es) and various contact number even without asking this information from the customer. He now confirms the details and takes the order. Due to the amount of business the customer has bought in, he is eligible for a discount. The operator informs him about the same. In this example, there is a good amount of time saved by asking customer details every time a customer calls plus the customer is delighted that he is offered a personalized service.