Video marketing is one of the most powerful tools a business can use to attract more customers. Not only is it a great way to show off your products or services, but it can also be used to generate leads and increase sales. Video SEO marketing is an effective strategy for lead generation because it allows you to target a specific audience with your videos while also getting your message across in a way that is both engaging and visually appealing.
In this article, we will discuss how video SEO marketing works, why it’s beneficial, and five unique ways businesses can incorporate videos into their lead generation campaigns.
What is Video SEO marketing, and Why is it Important for Businesses?
Video SEO marketing is optimizing your videos for search engines to rank higher in search results and generate more leads.
It’s important for businesses to use video SEO marketing because it allows them to reach a wider audience with their videos while also increasing their chances of ranking high in search engine results pages (SERPs).
Studies have shown that incorporating videos into your lead generation campaigns can increase your chances of converting leads by up to 70%. Not only that, but customers who watch product videos are also 144% more likely to add items to their cart than those who don’t.
So, if you’re not using video SEO marketing as part of your lead generation strategy, you’re missing out on a huge opportunity to attract more customers and boost your sales.
How Does Video SEO Differ From Traditional SEO Methods?
When starting a new marketing campaign, it’s important to know how SEO for video marketing differs from traditional SEO methods if they want to be successful in their lead generation campaigns. Video SEO is different from traditional SEO in a few key ways.
For starters, video SEO marketing is more focused on engagement than keywords. While keywords are still crucial for ranking in SERPs, they aren’t as important as they are for traditional SEO.
This is because videos are more likely to be shared and liked than written or scripted video content, so your goal should be to create videos that people will want to watch and share. In other words, your videos need to be interesting, informative, and entertaining.
Another key difference between video SEO and traditional SEO is that video SEO marketing is more forgiving when it comes to mistakes. This is because people are more likely to watch a video with a few errors than read an article with the same number of mistakes.
Regardless of the type of business you have, there’s a good chance that video SEO marketing can benefit your lead generation efforts. So let’s look at seven ways businesses can use corporate videos to attract more customers.
Techniques for Using Video to Generate More Leads
If you’re not using video as part of your lead generation strategy, you’re missing out on an excellent opportunity to attract more customers. Here are seven ways businesses can use videos to generate more leads:
Add a Video to Your Landing Page
Adding a video to your landing page is a great way to increase your chances of converting visitors into leads. Studies have shown that including a video on your landing page can increase conversion rates considerably.
Not only that, but adding a video to your landing page can also help you rank higher in search engine results pages (SERPs). This is because videos are considered high-quality content by search engines, so they tend to rank higher than written content.
Include a Call to Action
If you want your videos to generate leads, you need to include a call to action (CTA). A CTA is a statement or question that encourages viewers to take a specific action, such as signing up for your email list or visiting your website.
Without a CTA, your videos may be entertaining and informative, but they’re not going to do much in terms of generating leads. So, ensure to include a CTA at the end of each video.
Create a Video Series
Creating a video series is a great way to keep viewers engaged and coming back for more. If you release new videos regularly, viewers will be more likely to subscribe to your channel and watch all of your videos.
Creating a video series can also help you generate leads by building up anticipation for each new video. You can do this by including a CTA at the end of each video that encourages viewers to sign up for your email list to be notified when the next video is released.
Run a Video Advertising Campaign
Running an advertising campaign can be highly effective if you want to generate leads with video. This is because ads allow you to target specific demographics and interests, increasing the chances of your videos being seen by people interested in what you offer.
Running a video advertising campaign can also help you track how many leads your videos are generating. This is important information to have as it will help you determine whether or not your video marketing efforts are paying off.
Use Video Testimonials
If you’re looking for a great way to generate leads, video testimonials are a great option. This is because they allow you to show potential customers that your product or service is effective and that others have succeeded.
Including video testimonials on your website can help increase conversion rates by up to 34%. So, if you’re not using them already, be sure to start incorporating them into your lead generation strategy.
Include a Video on Your Email Signature
If you want to generate leads with video, you need to ensure that your videos are easy to find. One way to do this is to include a video on your email signature. This will ensure that every time you send an email, your recipient will see your video and be able to watch it with just a few clicks.
Not only will this help you generate leads, but it will also help you build relationships with your potential customers. After all, the more they see your face and hear your voice, the more likely they will trust you and do business with you.
Showcase Products and Services
Video is also a great way to showcase your products and services. This is because it allows you to show potential customers what you have to offer in an engaging and visually appealing way.
By showcasing your products and services in video, you can increase the chances of generating leads and sales. So, if you’re not already using video to showcase your offerings, be sure to start doing so today.
Start Generating More Leads With Video Marketing
There’s no doubt that video for marketing is a great way to generate leads. By using the tips and tricks mentioned above, you can start generating more leads in no time. Whether you run a video advertising campaign, create a video series, or include a video on your email signature, you’ll quickly start to see how powerful video can be when generating leads.
Author Bio
Torrey Tayenaka is the co-founder and CEO of Sparkhouse, a training video production agency. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain, and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations. Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining, and useful videos that enrich the lives of its client’s customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.
