5 reasons why Customer Relationship Management is all the rage and why you need it ?

5 reasons why Customer Relationship Management is all the rage and why you need it  ?

  Customer Relationship Management, abbreviated as CRM, is a process involving the management, tracking and recording of current and prospective customer’s data, to facilitate better communication in order to maintain or form a good relationship with them. Traditionally, customer relationship management involved sending cards, gift baskets, newsletters or good old phone calls. With the advent of technology, this process too has been computerized. There now […]

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