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Author Name: Diwakar Prabhu

Beginners Guide: What is Digital Marketing and it’s (8 Key Components)

Beginners Guide: What is Digital Marketing and it’s (8 Key Components)

As a business owner, you constantly get special inputs to enhance your business performance from your marketing team or business circles. They often come up with some really good advice and sometimes bizarre ones too. If you hear them and also do some homework on marketing trends, the term ‘Digital Marketing’ is already brain stamped and you are all curious to understand the dynamics of […]

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9 Digital Marketing Strategies to follow in 2019 (and beyond)

9 Digital Marketing Strategies to follow in 2019 (and beyond)

In today’s rapidly shifting world, Digital marketing is converting from a secondary mode of promotions to the primary (integral) promotional tool. A form of marketing that a vast range of businesses is adopting. Just like any business market, digital marketing is dynamic and the techniques used for it can change on a dime. Possibly the change is so rapid that you even remain uninformed about […]

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5 reasons why Customer Relationship Management is all the rage and why you need it ?

5 reasons why Customer Relationship Management is all the rage and why you need it  ?

  Customer Relationship Management, abbreviated as CRM, is a process involving the management, tracking and recording of current and prospective customer’s data, to facilitate better communication in order to maintain or form a good relationship with them. Traditionally, customer relationship management involved sending cards, gift baskets, newsletters or good old phone calls. With the advent of technology, this process too has been computerized. There now […]

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Tips for Protecting Your AWS Cloud

Tips for Protecting Your AWS Cloud

  Since more and more enterprises are migrating their workloads to the public cloud, it is essential to understand the fundamental security challenges they can face in their path, especially when they are choosing Amazon Web Services to accomplish their dream. Let me discuss this case with a real-life example.   A company named Code Spaces suffered from a big cyber attack made on their […]

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