9 Digital Marketing Strategies to follow in 2019 (and beyond)
In today’s rapidly shifting world, Digital marketing is converting from a secondary mode of promotions to the primary (integral) promotional tool. A form of marketing that a vast range of businesses is adopting. Just like any business market, digital marketing is dynamic and the techniques used for it can change on a dime. Possibly the change is so rapid that you even remain uninformed about it. So, if you are still following those old school techniques and not focusing on new tactics, a popular quote “If it doesn’t add value, it’s waste” is the real motivation you need to gear up with your digital marketing efforts.
If you google for exclusive digital marketing strategies, you will get an almost endless list of tactics that are available in the market today. Surrounded by multiple suggestions, you are likely to get confused and end up messing it all with few bad decisions which might sound good initially but not really most essential for your business.
So, before your rush up to fill up the digital marketing gaps as per 2019 updates, just hang on, get your research gloves on, go through this complete list of Digital marketing strategies you can use to elevate your rank in the search engine results, improve conversions, generate leads and many more.
SEARCH ENGINE OPTIMIZATION
SEO is not less than the backbone of Digital marketing. It has the power to amplify your digital marketing efforts.
“Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword” -Neil Patel
Did you know – 91.5% is the average traffic share generated by the sites listed on the first Google search results page?
Is SEO really so important? Well, YES!
It is essentially a systematic strategy that digital marketer uses to drive higher traffic (number of visitors) to a website. The higher your website page ranks in the search engine, the more traffic is likely to enter your website and that’s why every business wants that gold mine placement in the SERPs. SEO runs majorly on Google’s algorithms. The way algorithms impact your website completely depends on how actively you manage your website’s SEO and how relevant your content is to the searched query.
Success mantra to reach your digital marketing goals has a lot to with SEO. You cannot afford to ignore this if you really want other digital marketing components such as social media, content, email marketing and others to work, Search engine optimization is the step one.
Recently, Google introduced HTTPS (Hypertext Transfer Protocol Secure) format requirements and suggests to change HTTP page formats to HTTPS. Apparently, the HTTP pages are not so secure anymore.
Now, the HTTP URL displays this alert message
You can opt for SEO expert services to look for your website’s overall ranking and performance in the market place. Let’s admit it – having basic information and expert’s touch to digital efforts are two different corners. A professional can always bring the best results and make your business goal achievable.
SEARCH ENGINE MARKETING
Search Engine Marketing or SEM is a key form of digital/ online marketing. In this, companies use paid advertising methods to increase SERPs. Generally, organic marketing via SEO is the preferred way to go but nowadays marketers combine SEO with SEM to create the lasting impact of their digital marketing efforts.
In the initial phase of Digital Marketing, SEM was used as an umbrella concept which included SEO and SEM both. Now, SEM is a standalone term used to refer Paid ads promotions via digital channels.
Most noteworthy, Organic SEO strategies are the powerful tactics that help your business to sustain in the long run but sometimes these tactics don’t really attract a good amount of traffic to the website. Here’s when SEM comes to the rescue. With paid ads, you can place your business on the top of the SERPs and that works like brownie points to your digital journey.
For instance, here we simply searched ‘Dinner Set’ on google
You can see that Big Basket and Amazon are clearly having an effective Google Ads placement. While Amazon comes on the second position organically for this particular search, they smartly invested in SEM too. Well, this increases your exposure to traffic and chances to grab the deal is always doubled with such combinations of SEO & SEM.
According to eMarketer, approx. 35% of Google searches are product searches. Out of that, the average time a person stays on the search page is just one minute. Well, it automatically makes the competition higher for your company and to add on, your competitor does SEM. So, don’t you think it even remains competitive when your rival is already stealing the limelight? Act smart and invest in paid ads to drive the targeted traffic to your website.
Today everything is social and so is SEM. Make sure you plan good paid campaigns for social media platforms that let you run customized ads for your target audience – Facebook ads, Instagram ads, Twitter ads, and many more.
SOCIAL MEDIA MARKETING
Social Media Marketing or SMM is all about sharing content (good engaging content) on social media networks. You can achieve marketing goals and create brand awareness with social media channels. The content you share on social media matters the most.
Yes, we know you are already on Facebook and constantly working on grabbing the attention of your target audience. According to a marketing study -Over 88% of all companies are now marketing on social media. Well, that’s a whopping statistic that clearly shows that the world has recognized the power of social media. Marketers closely observe when is the right time to reach the masses. They also choose a medium that can add value to their digital campaign.
There are multiple activities such as posting text status, images, gifs, videos, links and many more to drive traffic towards your business. Higher audience engagement increases the chances of making an ice-breaking deal and if you are a B2C company then gear up, social media is the way to your treasure.
One of the trending social media marketing strategies includes collaborating with social media influencers. Choosing the best Instagram blogger amplifies your whole digital marketing efforts to a great level.
You must have heard ‘Content is the king’ for like million times now and apparently, it is. Content marketing is all rage in 2019 as you can see brands coming up with brilliant content ideas that are tactfully designed. Good content is relevant, adds value to the brand and consistent with the message.
Interestingly, B2B content marketing statistics from the Content Marketing Institute (2018) show that 91% of B2B marketers use content marketing to reach customers. CMI’s 2018 B2C content marketing stats reveal that 86% of B2C marketers think content marketing is a key strategy.
When Content is synced with SEO, it works best for the overall digital marketing efforts. According to Backlinko, the average content length of a Google first page result is 1890 words. Well, this shows the content length is an important factor to consider for SERPs ranking.
For a business, content marketing works best when the aim is to attract specific target audience who can be converted later as leads, to increase the credibility of your business and transforming it into a brand that matters in the market full of competition. In the long run, content marketing evidence brand loyalty. All this is happening without even saying a prospective buyer to actually buy the product/service.
Content marketing is majorly persuasive in nature and if you are still taking it lightly, let us tell you ‘Content is the present and future’. It’s still not too late to catch up, people!
Did you know 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design? Many businesses ignore the website design and it’s the worst you can do to your business in 2019!
What exactly happens when your website is attractive?
Well, a good website has the best chances to create a positive first impression of your business. The feel-good factor is what attracts more traffic to a website. At least it can convince the user to view and read your business offerings and if you manage to convince them, you are on the path of digital success. Your business gains trust with a website that is user-friendly and provides the necessary information.
Today, Mobiles are an instant way to search for anything online. The percentage of mobile internet users is growing rapidly. If your business is targeting customer just via a desktop website, you are definitely losing out on certain important leads. Make sure you create mobile responsive webpages and content should look equally attractive in mobile view.
Another major aspect to look in a perfect website is its loading time. As 47% of Users expect a maximum of 2 seconds loading time for an average website, it’s an integral part you cannot afford to overlook. Google gives priority to websites in SERPs which load faster. So, you can go for AMP (Accelerated Mobile Pages). It is an open source code that accelerates the loading process of the webpages and increases your chances to compete better in the market.
LOCAL SEARCH MARKETING
As a business owner, you must be getting suggestions to list your business in local search marketing tools. Presently, it is a key aspect which is here to stay for decades. It is not rocket science to understand. Local search marketing brings your business face to face with a customer via an online connection. It maps your business in the local searches. Many marketers also refer to it as ‘local SEO’. This majorly helps small, mid-size businesses to get new leads easily.
Did you know – 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. We hope this statistic is enough to understand how important it is for you to jump into local search marketing if you haven’t already!
Google My Business can be your real hero in local search marketing. Simply list your business in the Google search based on the keyword user enter in the search. It displays your business details along with directions to reach your office/centres. Isn’t it super cool?
Interestingly, you can keep your listing updated with easy google. It lets you engage online with prospect customer, build customer loyalty, and even helps you discover how people come to know about your business. This helps you to even work better on strategies to reach masses locally.
Yes, we know that you have done email marketing for your business. Every business understands the need for email marketing today and they actively do it, but how many times they receive a good response rate for their efforts? It’s not about doing it for the sake of doing it, your marketing efforts should bring home some sort of profit. We are not saying you to stop, just find out the reframe your email marketing approach.
Why emails when you have other options for digital marketing?
Well, E-mail is the real sophisticated way to reach your target audience. You connect your business in a formally-informal way. The probability of sales become high when your customer feels you are not behind them to sell your product. With email marketing, you just a send a polite reminder that yes, we exist and we can help you. Even 80% of business professionals believe that email marketing increases customer retention and 93% of B2B marketers use email to distribute content.
Most noteworthy, Email marketing is one of the most affordable methods of digital marketing. When you use appealing content, you connect better and the sales conversion chances get high. There’s no denying that a strategically crafted content when designed in the form of promotions, information or a story creates a lasting impact that truly helps your business to grow eventually.
What if we say Influencer Marketing is the next big thing in the world of digital marketing? It is going to rule every business category soon? It is cost effective and most important – it works?
Answer to all these questions is a big YES!
You must have heard about it but are not really very clear with the concept. Let us explain to you- What is Influencer Marketing and why are we so sure about it?
Keeping it simple, Influencer marketing is just a mix or hybrid of traditional and modern tools of marketing. The old celebrity endorsements are now mixed up with digital channels and improved target specific content strategy. In Influencer marketing, it’s not just glamorous celebrities who promote brands, social media influencers play a major role.
It’s never too late to start growing. You can opt for influencer marketing right now. Just understand your brand’s requirements, find out who are the best and suitable influencers in the market for your brand, approach them, deal done handshake and get set to drive traffic, generate leads, increase sales and many more
Undoubtedly, videos are everywhere! You want to learn something, want some entertainment or searching for products/services, you can get every information via video.
What makes videos so appealing that everybody wants to try that?
Well, Video marketing is simply a promotional strategy of brands, products, services or ideas in a video format. It is not something new but the growth of video marketing in the digital platform is totally dramatic.
We can say video marketing is on boon because of social media but marketers understood its potential a very long ago. Businesses who kept their marketing in sync with trends are now loaded with video marketing campaigns and their efforts are totally fruitful today.
Humans are visual creatures and retain 65% of the video message for long three days, another fact that adds value to video marketing. The companies who use video marketing have observed 27% hike in their click-through rate (CTR), 34% increase in web conversion rate and results in 49% revenue growth in the financial year and beyond.
Once you decide to step into video marketing, make sure you incorporate videos that contain high-quality relevant content supported by eye-catchy visuals and suitable music/background scores. You can experiment with product descriptive videos, live events, customer feedback/testimonials, how-to videos, storytelling videos, training/demo videos, promotional ads any many more. One more thing, make short videos that can keep your viewers glued to the screen.
We recommend you to work on these steps to carefully design your strategies. Shortly you will experience the best of digital marketing benefits for the rest of the year and beyond. Similarly, these trends and statistics are less likely to change in the coming years. So, you can craft your digital marketing mantra carefree. Step into it with realistic marketing goals and your business will start to shine soon.
Don’t worry if you are not sure about implementing it all by yourself, hire digital marketing experts to ensure you are on the right path of digital success!