Beginners Guide: What is Digital Marketing and it’s (8 Key Components)

As a business owner, you constantly get special inputs to enhance your business performance from your marketing team or business circles. They often come up with some really good advice and sometimes bizarre ones too. If you hear them and also do some homework on marketing trends, the term ‘Digital Marketing’ is already brain stamped and you are all curious to understand the dynamics of the digital world.

That’s good because opting for Digital Marketing without really understanding it is almost like a blindfold hide & seeks game where you only end up chasing your targets with mere hope and sometimes the pre-determined goals are unrealistic in the digital world. Going for the marketing of your products/ services/brands/ ideas need proper RESEARCH. A strategic digital blueprint is a way you start off your digital journey.

Now, you know the term Digital Marketing and also understand you cannot simply jump off in the digital pool without estimating major factors like business type, business size, business target audience, digital marketing goals, budget estimation, digital mediums and many more.

Let’s understand Digital Marketing by its definition

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing”

Top Digital Marketer, Neil Patel simply says – “Digital marketing is any form of marketing products or services that involves electronic devices”

The real power of this form of marketing is the way of approach & timing. Digital Marketing reaches your customers when they are surfing online and many research reports support this belief that your target customer consumes the digital marketing content better when they are relaxed and subconsciously open to receive such form of advertising & promotions. A right offer by your company at the right time is the real deal breaker for your business. Interestingly, Digital Marketing brings your business to the same page of the book which your prospect customer is reading. This gives your business a top of the mind recall value and wait – Isn’t it a dream of every business person?

How Digital Marketing can boost your business?

Today, reaching your prospect customer is easy with digital marketing. Whether it’s a startup, medium or a large enterprise, one fact about digital marketing that attracts the majority of the businesses is its cost-effectiveness. The level of market approach that digital channels provide is highly impactful.  If you smartly invest time, efforts and budget in the digital sphere, you are likely to reach on the top of search engine results faster than others who still rely on traditional marketing or minimum digital promotions.

Mind that, #1 in search result matters!

If your aim to rule the search engine always remember, various factors contribute to a successful digital marketing effort. First thing first- make sure you draft a complete strategic plan that can help your company grow not only in terms of revenue but also help in emerging it as a brand that provides best of customer services.

Here, we are explaining key digital marketing components which are essential to boost up your business performance and generate higher revenues.





The world of Digital Marketing starts with a good business website. It is essentially an online address that is 24/7 approachable. A good website is user-friendly, responsive, reflects the business category, includes contact details, and monitors your business performance. Therefore, make sure your website reflects a true image of your business.


Search Engine Optimization (SEO) is the key factor that marketers look up to. It is a tricky and time taking process where SEO efforts need constant attention. A good SEO technique can bring your website on the first page of search engines such as Google, Yahoo, Bing.  The targeted keywords, title, meta tags etc. help your website to rank higher in the competitive market.


Paid Ads is like a shortcut to success. In a scenario where SEO takes time to rank your website in the search engine, paid ads advertise your business and generate instant results. Strategic ad planning helps in increasing traffic in the long run. Marketers opt for Google AdWords, Social Media Ad campaigns which are easy to place, beneficial, and generates quick results.


Everybody is on social media and that’s great news. Digital marketing has social media as an integral component. Connecting with prospective buyers is easier when they are simply scrolling their newsfeed on Facebook, Instagram, Twitter, and many more. Social media campaigns have a higher success rate, especially for B2C type enterprises.


Content is like oxygen for your digital marketing efforts. No matter how much money you burn for promotions or paid campaign, your business will not reap its complete benefits if your content is dull. Here comes content marketing into the picture- attractive and interactive content in the form of blog posts, photos, videos, gifs, social media post are ruling the online world. Make sure you design truly engaging content when opting for digital marketing.


Emails are old-school but here to stay forever. Yes, the marketer understands this and consider it as one of the most effective ways to stay connected with customers and constantly inform them about products/services. Digital marketing use emails for promotional functions. Send emails, brochures, invites, discount vouchers, and much more easily with email marketing.


A blog on your business website is always an asset for extra promotion. Most noteworthy, a good blog adds value to your website. Your customers are likely to trust you more when you present them with quality information. For Digital marketing, you can share blogs on social media with masses to inform and educate them. Interestingly, you can also fetch some great business deals with the help of blogs!


digital marketing efforts are scalable. You can measure your business performance growth rate easily. The results are helpful in understanding the success or failure of your efforts. You can improvise on website, social media, blogs, paid ads strategies to get extra exposure and potential business leads. Analytics tools such as Google Analytics, SEMrush, Moz, etc. presents a detailed report of your website in an exportable format.

One Last Thing…

Finally, you are clear with Digital Marketing basics, get set to explore the vast benefits this form of marketing offers. With the components listed above, you can tactfully play with a digital plan for your business and alter it as per your requirements. Above all, digital marketing has to be a cost-effective affair. So, smartly elevate your sales, leads, revenues, and brand value by choosing digital marketing as your next big plan and trust us, it will do wonders to your business!

Want to discuss more on digital marketing strategies?

Contact us for more valuable insight. Our experts are always happy to help you with exclusive digital marketing plans that suit your business perfectly!

Leave a Reply