SaaS businesses have been eluding the adoption of mobile apps for a long time now. Why spend time, energy and resources on a product that is only a value-add and not the primary revenue earner?
While the SaaS model is gaining ground across enterprises, professionals that use these products are dependent on their desks to get the full experience. The moment they step out of their office, the products fall short in delivery.
Understandably, you can’t expect the mobile app to do all of the complex functions that the web-based product does, but identifying what’s important to people while on the go can help them execute those crucial tasks without the frustration of finding a desktop or a laptop.
Here’s how not to screw up your mobile app experience for your customers.